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The new MacBook - Placewell Retail

The new MacBookWith the new MacBook, we set out to do the impossible: engineer a full-size experience into the lightest and most compact Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook.

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Retina re-envisioned.

The moment you open the new MacBook, its gorgeous 12-inch Retina display with edge-to-edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over three million pixels render each letter with crystal clarity. And it all comes to light on the thinnest, most energy-efficient Retina display ever on a Mac, meticulously honed to deliver a bold visual experience within an impossibly minimal design.

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The trackpad, pushed even further with Force Touch.

With the new MacBook comes a whole new way to experience a trackpad. The Force Touch trackpad is engineered to deliver a responsive, uniform click no matter where you press the surface. And underneath, force sensors detect how much pressure you’re applying and give you new ways to interact with your Mac. You can now use a force click to enable new capabilities, like quickly looking up the definition of a word or previewing a file just by clicking and continuing to press on the trackpad. You’ll also experience haptic feedback — a tactile vibration from the trackpad that adds the sense of touch to what you see on the screen. These advanced capabilities work in addition to all the intuitive Multi-Touch gestures Mac users love. You’ll be more in touch with your Mac than ever before. Without lifting a finger.

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Fully equipped for a wireless world.

The new MacBook is designed to fit effortlessly into our increasingly wireless world. Just about anything you do with a notebook can now be done over the air, thanks to Apple software that takes full advantage of the latest Wi‑Fi and Bluetooth wireless technology. So no matter where you are, you can connect to the web, transfer files, organise your photos, listen to music and more — without being tied down.

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Quietly astonishing.

The new MacBook has been engineered from the ground up for silent, efficient performance. It starts with a fifth-generation Intel Core M processor that runs on just 5 watts of power, made even more efficient by optimisations throughout OS X Yosemite. Together the processor and OS X sip so little energy that the system generates very little heat, so no fan is required to cool the computer. That means when your MacBook is working, you won’t hear a thing. And the logic board on which the processor sits has been completely redesigned to pack all the capability you expect in a Mac into as little space as possible.

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Built-in Apps

Every Mac comes with apps for creativity and apps for productivity. It also comes with a collection of great apps for things you do every day, like surfing the web, sending mail and messages, and organising your calendar. It even comes with an app for finding new apps. Your Mac is more than fully featured, it’s fully loaded.

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